Custom - It's in the Name!

Back in 2018 when I stumbled onto the idea of starting this business venture, I maybe make the mistake of setting myself up for massive scope creep over time. This creep is a dirty word for large business that need to laser define their target audience to extract every cent as efficiently as they can. But this wasn’t my goal as a bait maker. I just enjoyed tying stuff up and seeing the results my customers have on the water. 

I’m not just saying that either. Hand-tying each jig as it’s ordered is terribly inefficient. Especially when each can have custom colors selected. If I wanted to make things more efficient, I could stock up on tying a few colorways of a certain jig style and ship out as orders come in, but that’s not the Aaron’s Custom Tying ethos I unknowingly adopted early on.  

I realized that since I am a one-man-show with a full-time job that isn’t this, I can basically do things that others can’t. Namely, have the customers decide what the final product looks like. Because fisherman are a discerning species that know what they want. I can’t count the number of times that even my wide array of custom options on my website (some products with over 20,000 variants) didn’t hit the sweet spot for a particular angler, and an even better one-off custom jig was the product. A lot of these one-offs have actually landed a spot in my full-time inventory, like the Red Dart Tungsten Ice Fly! 

Red Dart Tungsten Ice Fly

When it comes down to it, I only know what I know. That’s my local waters and fish species. It’s impossible to extrapolate a SKU for every body of water and fish species in my shipping reach. That’s where I rely on my customers to steer the ship and tell me what they want. Because at the heart of it, we’re all on the same team going for the same endzone. 

So, if you have an idea (I promise nothing is too crazy, I’ve heard it all) let me know! I’d love to have a hand in your next successful day on the water. Reach out to me through the website chat, email, or Facebook page!  

-Aaron